Posting only when you remember
Months of silence make people wonder if you're still open.
A simple plan you can keep up.
Social media management
Social media that makes people trust you, then message you.
Before they call, most people check your Instagram or Facebook. I plan, create and post for you, so your profile looks active, local and trustworthy, and messages don't get missed.
- 1A month of posts, planned and approved by you
- 2Made for you: photos, short videos and captions
- 3Posted on time, every week, without you thinking about it
- 4Messages answered, enquiries passed straight to you
Illustration with a made-up business.
What social media does for a local business.
It's rarely where people first find you. It's where they decide whether to trust you.
"Let me check their Instagram first…"
Trust before the call
People look you up after a Google search, a flyer or a friend's tip. An active profile with real work says "they're good, and they're still trading".
Fix: regular posts of real jobs and real people."Oh, that's the plumber from down the road."
Staying in mind
Most people don't need you today. Seeing you every week means you're the one they remember when they do.
Fix: a steady plan, not bursts when you remember."Do you cover Headingley?"
Easy conversations
Many people would rather send a quick message than call. Fast, friendly replies turn those into bookings.
Fix: messages checked daily and passed to you.Want to reach new people quickly? That's what ads do. Social media and Meta ads work best together.
Two weeks of posts, planned for you.
Pick a type of business. Tap any post to see it, and why it's in the plan.
MonWedFri
Your profile is your shop window.
People decide in seconds. Switch between before and after to see the five things I fix first.
- 1A clear profile photoA blurry photo or no logo.Your logo or your face, easy to see small.
- 2A bio that says what and where"Welcome to our page!!" says nothing.What you do, where, and a reason to get in touch.
- 3Contact buttonsNo way to call or book from the profile.Message, call and book, one tap away.
- 4Highlights that answer questionsNothing pinned, so people have to ask.Reviews, prices, areas and past jobs.
- 5Recent, regular postsLast post 8 months ago. Are they still open?A steady mix of real work, tips and people.
What I do each month.
You run your business. I keep your social media going, and you approve the plan first.
Step 1 of 5
Plan
A plan means you're never posting "something" just because it's Tuesday.
What I do
- A monthly content calendarEvery post, every date, for you to approve.
- A healthy mixReal work, tips, people, reviews and the odd offer.
- Seasons and local eventsWinter boilers, summer gardens, local news.
You getThe full month to check before anything goes live.
Step 2 of 5
Create
Real photos of your work beat stock images every time.
What I do
- A simple photo and video guideWhat to snap on the job, in 30 seconds.
- Edited posts, Reels and StoriesOn-brand colours, captions on screen.
- Captions in your voiceFriendly, local, with a clear next step.
You getPosts that look like you, not a template.
Step 3 of 5
Post
Steady beats perfect. A regular rhythm keeps you in people's feeds.
What I do
- Schedule everything aheadFacebook and Instagram, sized for each.
- Post when your people are onlineBased on your own account's numbers.
- Keep your profile tidyBio, highlights, pinned posts.
You getAn active profile, without the daily effort.
Step 4 of 5
Reply
A message left for two days is a customer who's already called someone else.
What I do
- Check comments and messagesOn working days, at times we agree.
- Friendly replies to simple questionsHours, areas, how to book.
- Pass real enquiries to youPrices and bookings stay with you.
You getNo missed messages, and no awkward replies.
Step 5 of 5
Report
Likes are nice. Messages and bookings pay the bills.
What I do
- Track what mattersReach, saves, profile visits, messages.
- Spot the posts that workAnd make more like them.
- Plan next month from real numbersNot guesses.
You getA one-page monthly report in plain English.
What I measure, and what I don't chase.
A big follower count looks good. It doesn't always mean more customers.
Reach
How many local people saw your posts.
Saves and shares
Posts useful enough to keep or send to a friend.
Profile visits and taps
People checking you out, tapping call or your link.
Messages and enquiries
The number that matters most to your business.
Followers alone
Useful, but never the goal. I'll never buy followers.
Common social media mistakes.
Six things that quietly put customers off, and the fix for each.
Only selling, never helping
Offer after offer, and people stop looking.
Mostly useful posts, the odd offer.
Slow replies to messages
By the time you answer, they've booked someone else.
Messages checked daily, enquiries passed on.
Stock photos
They look like every other business.
Real jobs, real team, taken on a phone.
Same post, every size
Cut-off text in Stories, tiny words in Reels.
Each post sized for where it's shown.
Buying followers
Fake followers never become customers.
Grow slowly, with real local people.
How we work together.
Five simple steps, then the same easy rhythm every month.
- 1
Quick chat
Your business, your customers, your style.
- 2
Profile check
I fix your bio, photo, buttons and highlights.
- 3
Monthly plan
You see every post and approve the month.
- 4
Create and post
I make, schedule and post. You send photos.
- 5
Report
What worked, and next month's plan.
What I need from youAccess to your Facebook Page and InstagramA few photos or clips each weekNews, offers and eventsQuick replies to enquiries I pass on
Quick answers.
Short and honest.
-
Mainly Facebook and Instagram, where most local customers are. If your customers are businesses, LinkedIn may suit you better. I'll suggest what fits, rather than being everywhere.
-
Usually a few times a week, plus Stories. A rhythm you can keep up beats bursts of posting followed by silence. We agree the number when we plan.
-
No, but it helps. People like to see who they'll be dealing with. If you'd rather not, photos of your work, your team or your hands on the job work well too.
-
Usually not on its own. It builds trust and keeps you in mind over months. For enquiries soon, pair it with Meta ads or Google Ads.
-
I reply to simple questions like hours and areas, using answers you've agreed. Anything about prices, bookings or complaints comes straight to you.
-
Yes. You see the whole month before it goes live, and you can change anything. Once you're happy with the style, most clients just check the plan.
-
You do. Your Page, your Instagram and all your posts stay yours. You give me access, and you can remove it at any time.
-
It depends on how many posts and platforms you need, and whether I handle messages. After a quick chat, I'll send a clear monthly price.
Let's start with a hello.
Fill in the blanks. I'll reply to you myself.
Thank you, !
I'll read your message and reply to you myself.
