F
FlowFix PlumbingSponsored
"No heating? We're there today."£79 call-out
Get quoteShort video
You or your team, 15 to 30 seconds, with captions.
Best for trust and stopping the scroll
Facebook & Instagram ads
Meta ads that stop the scroll and bring enquiries.
On Facebook and Instagram, people aren't searching for you. They're scrolling. I make ads that get them to stop, and an easy way to get in touch.
- 1They scroll past posts and plain ads
- 2Your ad stops them with a real problem and a real face
- 3One tap on "Get quote", and the form is already filled in
- 4You get the lead on your phone, straight away
Illustration with a made-up business and people.
Google Ads catch searchers. Meta ads catch scrollers.
Same goal, different moment. Knowing the difference saves a lot of money.
Google Ads
They're looking for you- MomentThey type "boiler repair leeds".
- They wantA fix, today. They're ready.
- The ad mustMatch the search and prove you're the right choice.
- Best forUrgent needs people search for.
Meta ads
You find them first- MomentThey're relaxing, scrolling past friends and videos.
- They wantNothing yet. You have to spark the need.
- The ad mustStop the thumb, show the offer, make it easy.
- Best forOffers, new services, seasonal work, things people don't search for.
Many local businesses use both. If you need people who are already searching, start with Google Ads.
The ads I make for you.
Four formats, each with a different job. Most campaigns use two or three, and we keep the ones that bring leads.
"No heating? We're there today."F
FlowFix PlumbingSponsored
★★★★★"Fixed in an hour"
Before / afterNew boiler fitted
Same day7 days a week
Carousel
Swipeable cards: reviews, before and after, your services.
Best for showing proof and choicesF
FlowFixSponsored
Winter boiler check£59Book now
Stories and Reels
Full-screen and vertical, made for quick viewing.
Best for offers and reaching younger people
Get a quote from FlowFixTakes 10 seconds
Full nameSarah AhmedPhone07700 900123PostcodeLS6Send
Lead form
Opens inside Facebook or Instagram. Name and phone are filled in.
Best for getting enquiries without a websiteFix this ad. Watch it get noticed.
Most ads fail in the feed for the same few reasons. Switch on each fix and see the ad change.
Will they stop scrolling?
I plan each ad, write the hook and captions, and show you how to film the clips on your phone.
An illustration of good practice, not a prediction. Real results come from testing your own ads.
Who sees your ad?
Only people in the area you cover. Within that, three kinds of audience, from warmest to newest.
- 1
People who already know you
Website visitors, Page and Instagram followers, people who watched your videos.
I use it to remind people who were interested but didn't get in touch. - 2
Interested people nearby
People in your area whose activity suggests an interest, like home improvement.
I use it to give a new or small account a helpful start. - 3
New people in your area
Broad settings, so Meta can find who responds, based on who has responded before.
I use it to find new customers, once tracking is working.
Honest note: Meta changes its targeting options often, and it may show ads beyond your settings when that's likely to get better results. I check what's available for your account, and judge each audience by the leads it brings, not the settings.
What I do for your Meta ads.
Five jobs, from the offer to the monthly report. You approve each ad before it runs.
Step 1 of 5
Offer and plan
People weren't looking for you. The offer is what makes them care.
What I do
- Find your best offerA fixed price, a free check, a seasonal deal.
- Pick the right goal in MetaLeads or messages, not just likes.
- Set a budget you're happy withSpend that you control.
You getA one-page plan before any money is spent.
Step 2 of 5
Ads that stop the scroll
In the feed, the ad itself does most of the work.
What I do
- Hooks, scripts and captionsShort, clear, made for sound off.
- A simple filming guideReal clips of you and your work, on your phone.
- Sized for feed, Stories and ReelsEach placement looks right.
!UK ad rules apply to paid ads on social media too. I keep claims honest and clear. ASA
Step 3 of 5
The right audience
Show ads to people who can actually become customers.
What I do
- Set your areaOnly the towns and postcodes you serve.
- Reach people who already know youWebsite visitors and people who follow you.
- Keep new and warm audiences apartSo we can see which brings leads.
You getAds shown where you can do the work.
Step 4 of 5
Tracking and lead forms
If we can't count the leads, we can't improve the ads.
What I do
- Meta Pixel on your websiteCounts what people do after the click.
- Conversions API as a backupSends the same events from your server.
- Lead forms sent to you at onceEmail, text or your own system.
iMeta says Conversions API events are processed like Pixel events, for measurement and reporting. Meta
Step 5 of 5
Test and report
Ads wear out. Fresh, tested ads keep results steady.
What I do
- Test a few ads at a timeDifferent hooks, photos and offers.
- Watch frequencySwap ads before people get tired of them.
- Check lead quality with youCheap leads that never book aren't cheap.
You getA monthly report in plain English.
Your Meta ads report, explained.
These are the numbers you'll see in Ads Manager. Tap a number to learn what it means and what to do about it.
Ads Manager
FlowFix PlumbingExample account
Last 30 days1 – 30 Sept
Reach38,400
Impressions112,300
Frequency2.92
CPM£10.69
CTR (link)1.40%
Results · Leads64
Cost per result£18.75
Amount spent£1,200
| Ad | Delivery | Leads | Reach | Frequency | Cost per lead |
|---|---|---|---|---|---|
| Video – Boiler, £79 call-out | Active | 41 | 21,300 | 3.10 | £15.61 |
| Carousel – Customer reviews | Active | 19 | 14,900 | 2.40 | £21.58 |
| Photo – Old spring offer | Active | 4 | 6,200 | 6.80 | £37.50 |
| Total | 64 | 38,400 | 2.92 | £18.75 |
Total reach is lower than the three rows added up, because some people saw more than one ad.
Example account with made-up numbers, to show how the report works.
From budget to booked jobs.
A lead is not a customer yet. Move the sliders to see what a budget could turn into.
Your estimate, per month
- Ad budget
- Leads
- New customers
Cost per customer
Estimates only. Real costs depend on your area, offer and ads. Reply to leads quickly: someone who filled in a form a minute ago still remembers you.
Where Meta ad money gets wasted.
Six common mistakes, and the fix for each.
Boosting posts for likes
Likes feel good, but they don't pay the bills.
Run campaigns with a leads or sales goal.
The same ad for months
People see it again and again, then ignore it.
Watch frequency and add fresh ads.
No Pixel or tracking
Meta can't learn who becomes a customer.
Set up Pixel and Conversions API first.
Slow replies to leads
By tomorrow, they've called someone else.
Send each lead to your phone the moment it arrives.
Showing ads too far away
Leads from places you don't cover.
Set your area and add a postcode question.
Claims that break the rules
"Cheapest in Leeds!" without proof can get you in trouble.
Honest, clear claims you can back up.
i Read more: ASA: ads on social media · Meta Pixel · Conversions API
How we work together.
Five simple steps, from first chat to monthly results.
- 1
Quick chat
Your services, area, offer and budget.
- 2
Account check
Business account, Pixel and any past ads.
- 3
Make the ads
Scripts, clips and copy. You approve each one.
- 4
Launch
Ads go live after Meta reviews them. I watch closely.
- 5
Report and refresh
Monthly report, new ads before old ones tire.
What I need from youAdmin access to your Facebook Page and InstagramYour offer and pricesShort clips or photos of your workQuick replies to leads
Quick answers.
Short and honest.
-
Not quite. Boosting is quick, but it gives you fewer choices. Ads Manager lets us pick a leads goal, use lead forms, test different ads and track results properly.
-
Start with an amount you're comfortable testing for a month or two. Use the calculator above to get a feel. I'll suggest a starting budget based on your area and offer.
-
Not always. Lead forms open inside Facebook and Instagram. But a good landing page often brings better-quality leads, and it helps people trust you.
-
We do it together. I write the script and a simple shot list, you film short clips on your phone, and I turn them into ads. Real clips of you usually feel more trustworthy than stock video.
-
Ads start once Meta has reviewed them. The first weeks are for learning which ads and audiences work, so results usually get steadier over time. No one can honestly guarantee a number of leads.
-
You do. Your Page, your ad account and your data stay in your name. You give me access, and you can remove it at any time.
-
Yes. The ASA's rules cover paid ads on social media. Meta also has its own ad policies, with extra limits for some topics such as credit, jobs and housing. I check every ad against both.
Source: ASA -
Both, separately. Ad spend goes from your account straight to Meta. My fee is for planning, making and managing the ads. You always see exactly what went where.
Let's start with a hello.
Fill in the blanks. I'll reply to you myself.
Thank you, !
I'll read your message and reply to you myself.
