Google Ads
One page for each main group of searches, so ad and page match.
Ad: "Boiler repair Leeds" → page: /boiler-repair
Landing page design
Landing pages that turn clicks into enquiries.
A landing page is one page made for one ad or offer. It has one job: turning the click you paid for into a call or an enquiry.
- Written for you
- Built for phones
- Enquiries tracked
Watch: the same ad, sent to two different pages.
- 1Customer clicks your ad
- 2Lands on your homepage, can't find it, leaves
- 3Same ad, now a landing page that matches
- 4Fills in 3 boxes. You get the enquiry
Illustration with made-up names, numbers and reviews. Results can't be guaranteed.
Your homepage is not a landing page.
Both matter. They just do different jobs.
Homepage
The front door for everyone- ForAnyone: new visitors, old customers, job seekers.
- GoalMany: explore, read, call, apply.
- LinksA full menu and lots of ways out.
- WordsAbout your whole business.
Landing page
Made for one ad or offer- ForPeople who clicked one ad, post or email.
- GoalOne: call, book or send an enquiry.
- LinksNo menu. One main button.
- WordsAbout the one thing they searched for.
If you're paying for every click, send it to a page that finishes the job.
Inside a landing page that works.
Eight parts, top to bottom. Each one answers a question your customer has in their head.
FlowFix PlumbingCall 0113 496 0123
Leeds & nearby
Boiler repair in Leeds. Fixed £79 call-out.
Gas Safe engineers, usually with you the same day. If we can't fix it, you don't pay the call-out.
Book my repair →★★★★★ 4.9 from 212 reviewsGas Safe registered12-month guarantee
Why Leeds homeowners choose us
£Fixed price, agreed before we start
⏱Same-day visits, 7 days a week
✓Parts for major brands in the van
What our customers say
★★★★★"Boiler fixed in an hour. Clear price."Sarah, Headingley
★★★★★"Honest advice. No hard sell."Tom, Roundhay
★★★★★"Came the same day."Priya, Chapel Allerton
How it works
1Tell us what's wrong
2We confirm a time and the price
3We fix it, you pay after
Book a boiler repair
Leave your details. We'll call you back, usually within 15 minutes in working hours.
Your namePhone numberPostcodeGet my repair bookedWe'll only use this to contact you. Privacy notice
Questions
Is the £79 the full price?
What if you can't fix it?
Do you cover my area?
Tap to call 0113 496 0123
Example page with a made-up business, prices and reviews.
What's included.
Everything from the plan to the tracking. You see and approve each step.
Step 1 of 5
Plan the message
Who is coming, from which ad, and what should they do next?
What I do
- Match the page to the adSame words, same offer, same promise.
- Pick one goalA call, a booking or a form. Not all three.
- List their worriesPrice, timing, trust. Then answer them.
You getA one-page plan you approve first.
Step 2 of 5
Write the words
People scan before they read. The words have to work at a glance.
What I do
- A headline that says what you doNo clever slogans that need explaining.
- Benefits, not buzzwords"Same-day visit" beats "excellent service".
- Your real reviews onlyFake reviews are banned under UK consumer law.
You getEvery word checked by you before launch.
Step 3 of 5
Design for phones
Many ad clicks happen on a phone. The page is designed for a thumb first.
What I do
- The offer fits on the first screenNo scrolling to find out what it is.
- A tap-to-call button that staysAlways one tap away.
- Big, easy form fieldsThe right keyboard for phone and email.
You getA design for phone and computer to approve.
GGoogle says your landing page should be clear and useful to customers. Google
Step 4 of 5
Build and track
A slow or broken page wastes every penny spent on ads.
What I do
- Fast, light and secureChecked with Google's speed tools.
- Enquiries straight to youEmail, phone or your own system.
- Calls and forms trackedIn Google Ads, Meta and Analytics.
You getA live, tested page, with enquiries going to you.
GAds can be disapproved if the page doesn't work properly. Google
Step 5 of 5
Test and improve
The first version is a good guess. Testing turns it into a better one.
What I do
- Test one change at a timeA headline, a button, a photo.
- Wait for enough visitorsNot just a good day.
- Keep the winnerThen test the next idea.
You getA short report on what changed and why.
Every extra question is one more reason to stop.
To call someone back, you usually need three things: name, phone and postcode. Try adding more and watch the form grow.
What should your form ask?
Time to fill in
Book a boiler repair
Get my repair bookedWe'll only use this to contact you. Privacy notice
Times are rough estimates. The privacy line is there for a reason. The ICO says you must give people privacy information when you collect their details. ICO: right to be informed
When you need a landing page.
Any time you send people somewhere for one reason.
Facebook & Instagram ads
People weren't searching, so the page explains fast and builds trust.
Post: "Free boiler check this winter" → page with the offer and a booking form
A special offer
Seasonal deals and limited offers, with clear terms.
Email: "10% off bathroom refits in March" → page with the terms and a quote form
A new service
Test demand before you build a whole new section of your site.
"Now fitting heat pumps" → one page to see if people enquire
A new area you cover
A page for a town you're moving into, with real local details.
"Plumber in Harrogate" → page with local jobs and reviews
A free guide or checklist
Swap something useful for an email address, and follow up later.
"Free checklist: 5 signs your boiler needs a service" → email sign-up
Don't pick a winner too early.
An A/B test shows two versions of a page to different visitors, then keeps the one that brings more enquiries. The hard part is knowing when to stop. Try it.
Version AWinner
Welcome to FlowFix PlumbingContact us
Visitors0
Enquiries0
Rate–
Version BWinner
Boiler repair in Leeds. Fixed £79 call-out.Book my repair
Visitors0
Enquiries0
Rate–
Honest note: testing needs lots of visitors. If your page gets a few hundred visits a month, a test can take months. Then I improve the page using what customers ask on the phone and where they drop off instead.
A simulation with random visitors. A winner only shows when the gap is very unlikely to be luck.
How we work together.
Five simple steps, from first chat to a page that's live and tested.
- 1
Quick chat
Your offer, your ads and who the page is for.
- 2
Plan
One goal, the sections and a clear price.
- 3
Write and design
You see the words and the design before I build.
- 4
Build and track
Fast page, form to your inbox, tracking checked.
- 5
Launch and test
It goes live, and we improve it with real numbers.
What I need from youYour offer and pricesA few real photosYour reviewsAccess to your ads accountQuick feedback on drafts
Quick answers.
Short and honest.
-
A website tells your whole story to everyone. A landing page has one job: turn people from one ad or offer into an enquiry. Many businesses need both.
-
No. A landing page can sit on your current website, like yourbusiness.co.uk/boiler-repair, or on its own. I'll suggest what fits your setup.
-
Usually one for each main service or offer you advertise. Start with the one that brings the most money, then add more.
-
Yes. Landing page experience is one part of Google's Quality Score, and Google can disapprove ads that send people to pages that don't work properly.
Source: Google Ads Help -
It depends on the sections and how quickly we get your photos and feedback. When we agree the plan, you get a date for each step, including launch.
-
Straight to you: your email, your phone, or the system you already use. Each one is also counted, so you know which ad it came from.
-
I add a short privacy line and a link to your privacy notice next to the form, and set up cookie consent for tracking. You stay responsible for your own policy, and I'll make it easy to add.
Source: ICO -
It depends on the sections, the writing and the tracking you need. After our first chat, I'll share a clear, fixed price before we start.
Let's start with a hello.
Fill in the blanks. I'll reply to you myself.
Thank you, !
I'll read your message and reply to you myself.
